Product Details
Author by James G. Stovall
Genre : Language Arts & Disciplines
Publisher : Pearson Higher Ed
ISBN : 9780205895052
Type : PDF & Epub
Views : 358 Page
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear writing, simple organization, abundant exercises, and precise examples that give readers information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.

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Product Details
Author by James Glen Stovall
Genre : Mass media
Publisher : Prentice Hall
ISBN : 020527837X
Type : PDF & Epub
Views : 0 Page
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Jim Stovall's book, first published in 1985, has proven itself over and over as an invaluable tool for those who write for the media. It is a book that introduces readers to the forms and demands of writing for the mass media. Its simple, straightforward approach, abundance of material, and attractive design make it a book that is easy to use and ultimately helpful in learning the forms of media writing. The new edition contains all of the material that users have found helpful in the previous edition: clear, well-written text, excellent examples of media writing in all forms, and many exercises. In addition, the fourth edition has a complete chapter on media writing and the law, a revamped chapter on writing in the media environment, and sections on writing for the World Wide Web and on presenting information graphically.

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Product Details
Author by James Glen Stovall
Genre : Mass media
Publisher : Prentice Hall
ISBN : MINN:31951001408056A
Type : PDF & Epub
Views : 246 Page
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Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

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Product Details
Author by Margaret A. Blanchard
Genre : History
Publisher : Routledge
ISBN : 9781135917425
Type : PDF & Epub
Views : 784 Page
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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

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Product Details
Author by Nwaokedi Amatokwu
Genre : Journalism
Publisher :
ISBN : UCAL:B5093363
Type : PDF & Epub
Views : 110 Page
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Product Details
Author by James B. Martin
Genre : Mass media
Publisher : Nova Publishers
ISBN : 1590332628
Type : PDF & Epub
Views : 292 Page
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Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

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Product Details
Author by Arthur Asa Berger
Genre : Language Arts & Disciplines
Publisher : SAGE Publications
ISBN : 9781506338187
Type : PDF & Epub
Views : 224 Page
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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

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Product Details
Author by Thomas Dickson
Genre : Language Arts & Disciplines
Publisher : Routledge
ISBN : 9781135674335
Type : PDF & Epub
Views : 303 Page
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Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at all. The continued consideration of and reaction to these issues will have a significant effect on media-related education and its associated practices. In Mass Media Education in Transition, Thomas Dickson gives careful consideration to the state of media education and its future directions. He provides a history of mass media-related education as well as an overview of the major issues affecting media education at the end of the 20th century. He incorporates the visions of media education leaders as to the possible directions the field may take in the next century and includes in his discussion information that has been previously unknown or not readily available to media educators. This volume provides a broad view of the major issues affecting all aspects of media education: print and broadcast journalism, advertising, public relations, and media studies. It also offers detailed insights as to the possibilities that lie ahead as the field continues to develop--a new professionalism, or a return to a prior vision of media-related education, or possibly something quite different.

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Product Details
Author by Earl R. Hutchison
Genre : Language Arts & Disciplines
Publisher : Addison-Wesley Longman Limited
ISBN : 0582290333
Type : PDF & Epub
Views : 474 Page
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Product Details
Author by François Nel
Genre : Journalism
Publisher :
ISBN : 1868640787
Type : PDF & Epub
Views : 337 Page
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